BRANDING OF THE ALBANIAN EUROPEAN INTEGRATION PROCESS OPEN CONTEST

I.             Objective of the contest

 

The Ministry for Europe and Foreign Affairs (MEFA) is launching a national online contest on the visual identity (logo, motto, slogan, and hashtags) for the Albania’s European Integration Path.

Branding of the Albania’s European Integration Path is conceived as an ambitious project that would support the process of Albanian’s integration in the European Union by providing clear visual and artistic expression of the vision that would allow us to take the initiative and shape our country’s image in a way that reflects its clear determination to become an equal vibrant energy and huge potential for development while walking toward Europe with a strong commitment to turn this opportunity into reality.

Albanians see their future as part of Europe, with shared values and a common respect for the importance of the rule of law, citizens’ rights and good governance. We want to ensure constant presence of the EU integration visual identity in the public, as well as to underline that communication activities are part of the same process – that of Albania’s European integration.

The aim of this contest is to create a new visual identity for Albania’s EU Integration Process; one that will mark, symbolise and brand the process through a positive image, reflecting the new reality of the country as part of EU.

 

II.            Contest Theme: National Symbol of the Albanian European Integration Process

 

Public Invitation

Have an image you’ve been longing to share? A message to convey? Ideas to express?

Now is your chance to be heard.

The Ministry of Europe and Foreign Affairs is giving you the chance to share with the world your view and image about “National Symbol of the Albanian European Integration Process”.

MEFA will adopt a visual identity and slogan of Albania’s EU accession. We are launching a national contest that aims to make Albania’s EU accession more recognisable and closer to the public.

 

We wish to invite you to participate in the competition opened from 12 June to 22 June, 2018

Your participation makes a big difference!

 

 

What is this call about?

We need a strong visual message (logo, slogan “the message”, and hashtag) which will clearly communicate that Albania is strongly committed to become a member of the EU and bring us all on the same page to understanding the challenges and opportunities coming on our path to the European Union.

The message should also capture who we are and what we want in relation to the European Integration. It will be used in all visibility activities related to the Integration process and will be a

National Symbol of the Albanian European integration process

1.            The contest is open to broader public including pupils of primary and high schools, students and artists. All Albanian citizens have the possibility to participate in this contest with their proposals for the visual identity.

2.            In this contest both individual and group works are allowed

3.            The works should be original, unpublished and the author shall assume the legal responsibilities for their authenticity before law. For children and minors this responsibility is to be claimed by the parent/legal guardian.

4.            One competitor may apply with unlimited number of proposals

5.            All the logo ideas that meet the eligibility criteria will be presented for open vote from a specific jury.

6.            The artwork receiving the highest score from the votes will be declared the winner and be publicly announced in 28 June 2018 during MEFA Open Day Event organized in MEFA premises

7.            MEFA reserves the right to further develop the first 3 (three) selected ideal/designs to better suit the needs of visibility.

 

 

III.           Requirements for the design

 

1.            The visual identity should be an artistic, figurative or graphic expression.

2.            It is recommendable to have a Slogan and Logo that are interlinked.

3.            Submitted artworks shall be in line with the official above brief by being:

a.            Relevant to the topic

b.            Distinguished about originality

c.             Easy applicable for all forms of communication

4.            All archetypes of the design should be presented in the A4 format (electronically or hard copy)

5.            The design must be submitted in colours

 

IV.          Competition Awards

1st best contestant will be awarded with 1000 euro as a fee for the copy rights.

 

 

V.            Terms and conditions for participation

1.            All Albanian citizens can participate with their creative ideas, as long as they accept the Terms and Conditions.

1.1.         By entering the Competition You hereby accept these Competition Rules and the Terms and Conditions.

1.2.         The Competition is free to enter.

1.3.         Entries must be submitted by 22 June 2018

1.4.         By entering the Competition, You agree and acknowledge that the MEFA is permitted to receive your registration data based. All personal information will be used by MEFA in accordance with its Privacy Policy and Law ______________

2.            To enter, you can upload your proposal via web www.punetejashtme.gov.al  and send in hard copy along with the signed application form on the MEFA address: Bulevardi Zhan D'Ark, Tiranë 1000

2.1.         Proposals must be original and entries should be based on the above guidelines, information on which can be found on the Website (www.punetejashtme.gov.al )

2.2.         It is recommendable that Works/images are no smaller than 1MB and no larger than 5MB. Images should be JPEG files.

3.            The selection of the winner of this competition will be on 25 June 2018.

3.1.         The winner will be announced during the Open Day organized in MEFA premises

3.2.         MEFA will form a Commission/Jury consisting of 2 MEFA representatives and 1 Art professor

3.3.         In case of sufficient evidence to suggest malpractice and manipulation, MEFA has the right to remove the relevant Entry or Entries and, if necessary, award the prize to a different contestant.

3.4.         The decision of MEFA is final and no negotiation will be entered into with respect to this decision.

 

4.            You warrant and represent, in respect of each entry submitted by You (“Entry”), as follows:

4.1.         You are the sole owner and author of the entry

4.2.         You have the right to make Your entry available to the Competition

4.3.         Each Entry does not contain personally identifiable information about You or any other person(s)

4.4.         Each Entry does not contain any infringing, threatening, false, misleading, abusive, harassing, libellous, defamatory, vulgar, obscene, scandalous, inflammatory, pornographic or profane content

4.5.         Each Entry does not contain any material that could constitute or encourage conduct which would be considered a criminal offence, give rise to civil liability, or otherwise violate any law

4.6.         Each Entry does not infringe upon the copyrights, trademarks, contract rights, or any other intellectual property rights of any third person or entity, or violate any person’s rights of privacy or publicity, and Your Entry does not include:

4.6.1.     trademarks owned by third parties

4.6.2.     copyrighted materials owned by third parties

4.6.3.     names, likenesses, or other characteristics identifying celebrities or other public figures, living or dead

This project is funded by the European Union.